Why CBYD?

Actually, the acronym means Communicating by Design.  The complete name (and Web site) had already been usurped by other geniuses. 

What’s in this name?  

In our not-so-humble viewpoint, these blog-alogues represent a unique take on the intersection of communications and design and change.  If you search for a while, there are communications and branding and marketing blogs.  And then there are graphic design and architecture and branding blogs.  Yet rarely do all meet.

They do meet here.  There’s “design” in change, “design” in planning, and “design” in wondrous visual communications – without which any change won’t work very well.  The same for “communications.” 

Those disciplines are oh-so-much more powerful when they work together.  Join us, won’t you?